Product descriptions and sales copy

-55% writing time

Across a large catalogue, writing product descriptions becomes volume work that nobody can carry out to the same standard from the first item to the last. Descriptions vary in structure, underperform in search and list features where the customer is looking for a benefit.

The automated workflow

A structured process for fast, reliable results.

Product data import

Technical sheets, specifications, ERP and PIM data and the differentiators to highlight are loaded.

Description generation

Complete descriptions are written with an overview, customer benefits, selling points and SEO keywords.

Multi-channel versions

Copy is adapted to each medium: e-commerce site, marketplace, print catalogue, sales sheets.

Publishing and updates

Export to the PIM or CMS, with automatic updates when products change.

Tangible results

-55%

Writing time

A few hours

For a catalogue of several thousand items

FAB method

Feature, advantage, benefit applied to every description

Up and running in 3 to 4 weeks

From specification to deployment, with visible results from the first few weeks.

Rapid scoping (1 week)

Working prototype at the halfway point

Deployment and training included

Frequently asked questions: Product descriptions and sales copy

Yes, volume is built in: several thousand items are processed in a few hours, with consistent quality from one description to the next.

Yes, set-up covers your sector (fashion, technology, food, industrial B2B), with the vocabulary, arguments and structure your customers expect.

It turns technical features into customer benefits, highlights differentiators against the competition and structures the copy with the FAB method: feature, advantage, benefit.

Yes, exports cover standard formats (CSV, XML, JSON), with direct integration into the main PIMs (Akeneo, Salsify, Contentful) via API.

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