Privacy policy

USUELAI, a simplified joint-stock company (SAS) with share capital of €1,000, whose registered office is at 70 Galerie Vivienne, 75002 Paris, registered with the Paris Trade and Companies Register under number 993 220 102 (hereinafter "USUELAI" or "we"), attaches great importance to protecting your personal data.

This privacy policy explains how we collect, use and protect your personal data, in accordance with the General Data Protection Regulation (GDPR) and the French Data Protection Act (loi Informatique et Libertés).

1. Data controller

The controller of your personal data is:

  • USUELAI
  • 70 Galerie Vivienne, 75002 Paris, France
  • Email: contact@usuel.ai
  • Represented by Thibault Celier, President

2. Personal data collected

We collect the following personal data:

2.1 Contact form

  • Full name
  • Email address
  • Company (where applicable)
  • Message

2.2 Newsletter

  • Email address

Our newsletter subscription is managed by the Substack platform. Please see Substack's privacy policy.

2.3 Browsing data

We use Google Analytics to analyse how our website is used. The data collected includes:

  • IP address (anonymised)
  • Pages visited
  • Visit duration
  • Browser and device type
  • Traffic source

3. Purposes of processing

Your personal data is collected for the following purposes:

  • Responding to your requests: handling contact and information requests
  • Sending the newsletter: information about our activities, news and offers
  • Improving the website: statistical analysis of website use to improve the user experience
  • Compliance with legal obligations: retaining data in line with regulatory requirements

4. Legal basis for processing

The processing of your personal data is based on the following legal grounds:

  • Your consent: for newsletter subscription and the use of analytics cookies
  • Our legitimate interest: to respond to your contact requests and improve our services
  • Steps taken prior to entering into a contract: for quote or information requests about our services

5. Data recipients

Your personal data may be shared with the following recipients:

  • Google LLC: for statistical analysis of the website via Google Analytics (data hosted in the United States, transfer governed by the European Commission's standard contractual clauses)
  • Substack Inc.: for newsletter management (data hosted in the United States)
  • Hostinger International Ltd: website hosting (Cyprus)

We do not sell or rent your personal data to third parties.

6. Retention periods

Your personal data is kept for the following periods:

  • Contact form: 3 years from the last contact
  • Newsletter: until you unsubscribe
  • Browsing data: 26 months maximum (Google Analytics)

7. Your rights

Under the GDPR, you have the following rights regarding your personal data:

  • Right of access: to obtain confirmation that your data is being processed and receive a copy
  • Right to rectification: to have inaccurate or incomplete data corrected
  • Right to erasure: to request deletion of your data in certain cases
  • Right to restriction: to request that the processing of your data be restricted
  • Right to object: to object to the processing of your data on legitimate grounds
  • Right to data portability: to receive your data in a structured format and transmit it to another controller
  • Right to withdraw consent: at any time, without affecting the lawfulness of processing carried out before withdrawal

To exercise these rights, you can contact us at: contact@usuel.ai

We will respond to your request within one month of receipt.

8. Complaints to the CNIL

If you believe that the processing of your personal data breaches the GDPR, you have the right to lodge a complaint with the French data protection authority, the Commission Nationale de l'Informatique et des Libertés (CNIL):

  • Address: 3 Place de Fontenoy - TSA 80715 - 75334 Paris Cedex 07, France
  • Website: www.cnil.fr

9. Data security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, destruction or alteration.

Our website uses the HTTPS protocol to secure data exchanges.

10. Cookies

To find out more about how we use cookies on our website, please see our Cookie policy.

11. Changes to this policy

We reserve the right to amend this privacy policy at any time. Any changes will be published on this page with an updated date. We encourage you to check this page regularly.

12. Contact

For any question about this privacy policy or your personal data, you can contact us:

  • Email: contact@usuel.ai
  • Address: USUELAI - 70 Galerie Vivienne, 75002 Paris, France

Last updated: January 2026