AI, made genuinely useful
AI that works alongside your teams, fits into your processes and delivers measurable results. We prove that value on a first scope before extending it, whatever your size.
AI has entered everyday life, but business is still to be won
Everyone has adopted AI personally. In business, real value remains rare.
Usage has become widespread
900M
weekly active ChatGPT users¹
88%
of organisations already use AI in at least one business function²
Yet value in business remains rare
95%
of generative AI projects fail to deliver a measurable return³
5%
make it to production at scale³
$30–40bn
invested by businesses, for a marginal return³
We work to make sure your business is among those 5%.
Sources:
¹ OpenAI, figures released in February 2026
² McKinsey, "The State of AI", Global Survey 2025
³ MIT, "The GenAI Divide: State of AI in Business 2025", NANDA initiative, July 2025
What we believe
Amid all the AI promises, proximity makes the difference
We work hand in hand with business teams, close to the ground. Our role: turning generative AI into tangible, measured operational gains, whether you run a company or a portfolio of investments.
SMEs and mid-sized companies: your hands-on AI partner
We start from how you work, frame the value and bring your teams on board. Then we shape solutions that truly fit your processes. The scope widens once the value is proven.
Discover our offerFunds and portfolio companies: your AI operating partner
We equip you from the outset: AI-ready sourcing, automated reporting, deal analysis. Then we transform your portfolio companies, from digital catch-up to redesigning business processes. Your teams save time from the very first weeks, and the value of your portfolio companies benefits over time.
Discover our approach for fundsA partner aligned with your value
Vision and execution in the same team. We make your AI strategy operational, working directly with your business teams, all the way to production.
Explore our methodOur principles
- Proximity
Understand the problem before the technology. We immerse ourselves in your business before recommending anything.
- Craft
Thinking and building, hands on the material. Every recommendation comes with a prototype.
- Independence
Vendor-agnostic and independent. The best tool for your context, recommended with complete freedom.
- Clear-sightedness
Mindful of the social and environmental impact of AI. Sovereign when it matters, pragmatic the rest of the time.
Tangible results, measured function by function
Ten years working with business teams, from media to retail, from finance to legal.
40+
AI engagements and projects over 10 years
12
business functions covered, from finance to legal
15
sectors, from media to retail
> 5,000
employees impacted by our deployments
Efficiency · back office
Lower costs, shorter lead times and fewer errors on low-value tasks.
Growth · front office
More revenue, higher conversion, faster time to market.
These levers translate into 75 documented use cases, function by function.
Explore the use cases
Two founders, obsessed with the concrete
Generative AI creates value when it is rooted in operations. Its founders built usuel.ai around that conviction, with a method to make it real, project after project.
Meet the teamLet's start with a Flash Diagnostic
Two weeks, a targeted scope, costed quick wins. The deliverable fits on a single roadmap: the use cases selected, their estimated value and the implementation timeline.
