usuel.ai client case studies - generative AI projects delivered for French mid-sized companies and large groups

Our clients

More than 10 years of experience putting AI to work in businesses

Ten years of implementing AI in business, from ideation to deployment. Here is what we have delivered, function by function, with measured impact.

They have trusted us

From listed groups to mid-sized companies, from media to retail.

Radio France
Lacoste
Sephora
Edenred
CMA CGM
Hachette
Groupama
Covivio
Cdiscount
Le Point
Mandarin Production
Retail Int.

40+

AI engagements and projects over 10 years

12

business functions covered

15

sectors

> 5,000

employees impacted

Efficiency · back office

Lower costs, shorter lead times and fewer errors on low-value tasks.

Growth · front office

More revenue, higher conversion, faster time to market.

Front office: more content, more conversion, faster

Where AI grows revenue.

Marketing / Content

Lacoste, Hachette, Covivio

Catalogue product page generation, automated editorial curation

-90% costs · 2 months → minutes

E-commerce

Cdiscount

Advisory chatbot: product advice and guidance along the purchase journey

Conversion +10%

Customer service

Sephora, The Kooples, Groupama

Omnichannel assistants and chatbots, from support to churn detection

> 25% of requests automated · CSAT > 70%

Marketing / Production

Several brands

Personalised content production at consistent quality, multi-format and multilingual

3x more content produced

Back office: up to 70% less time on low-value tasks

Where AI cuts costs, time and errors.

Legal

Leading media group

Automated contract review, closed-corpus assistant built to prevent hallucinations

-70% on review time

Finance

Leading media group

Assisted reporting, consolidation, expense claims assistant

-65% reporting · 16 hrs/month

Tech & Product

Edenred

AI readiness and a new AI-first operating model across the product cycle

Up to 5x velocity

Document management

Leading media group

OCR pipeline, structuring, guided drafting, 270 GB indexed

7 hrs → < 1 hr · ~€1 per deliverable

Compliance

Believe, Cegid

Automated audits, GDPR register, non-compliance detection

-60% on audits

Market intelligence

Leading media group

Sector monitoring, weekly summary distributed continuously

-80% collection & analysis

Beyond quick wins, we transform organisations

End-to-end engagements, from use case to governance.

Radio France

Organisation-wide generative AI engagement

From use case to governance, 2024-2026.

6 divisions4,500 employees30+ workshops10+ workflows deployed

Edenred

Group transformation

AI-first operating model: maturity across 8 dimensions, target operating model and playbook.

8 dimensionsUp to 5x velocity

CMA CGM

Sales roadmap

GenAI for the sales force: workshops, interviews, assessed use cases and an actionable roadmap.

7 workshops35 interviews10 use cases

Prisma Media

New business models

GenAI entrepreneurial bootcamp: from ideation to roadmap scoping.

20 concepts5 detailed1 being scoped

Le Point

AI literacy at scale

Transforming the newsroom, with buy-in as the number one condition.

180 trainedSatisfaction > 90%

Covivio

GenAI roadmap

Roadmap for sales, marketing and finance.

SalesMarketingFinance

Mandarin Production

AI literacy for film professionals

Keynote and role-specific workshops, from legal to production management.

3 days20 participants5 roles

Impact measured on our engagements. Detailed figures and exact scope are shared in conversation.

What if the next measured result were yours?

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