Email campaign personalisation
Sending the same email to the whole database has reached its limit: spam filters now push generic campaigns aside, and recipients unsubscribe. Segmenting finely and then writing a message for each segment is a workload marketing teams struggle to absorb by hand.
The automated workflow
A structured process for fast, reliable results.
Fine segmentation
The contact base is analysed to draw out micro-segments by behaviour, profile and interaction history.
Personalised message generation
Content is created for each segment: subject line, body, call to action and offer.
A/B optimisation
Variants (subject lines, visuals, CTAs) are tested to find the best-performing combinations for each segment.
Sending and analysis
Emails are sent at the most favourable time and performance is analysed to refine the next campaigns.
Tangible results
Up and running in 3 to 5 weeks
From specification to deployment, with visible results from the first few weeks.
Frequently asked questions: Email campaign personalisation
More workflows: Marketing
Voice of the customer analysis
Online reviews, NPS responses, social comments and field feedback form a wealth of material that human reading only covers by sampling. Emerging trends then surface months late, once they are already weighing on sales.
Social media monitoring and content creation
A lively social presence takes two efforts at once: following the topics on the rise and producing in each platform's own formats. Community managers constantly trade one off against the other, and responsiveness to the news pays the price.
Creative brief generation
An incomplete brief is paid for later, in back-and-forth with in-house creatives or the agency, and in days lost on the campaign launch. Writing a complete brief takes time just when the schedule leaves the least of it.
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