Creative brief generation

-50% briefing time

An incomplete brief is paid for later, in back-and-forth with in-house creatives or the agency, and in days lost on the campaign launch. Writing a complete brief takes time just when the schedule leaves the least of it.

The automated workflow

A structured process for fast, reliable results.

Setting objectives

Guided input of campaign objectives, target audience, budget, constraints and expected KPIs.

Structured brief generation

A complete brief is produced: context, objectives, audience, key message, tone, deliverables, schedule and budget.

References and inspiration

Visual references, creative benchmarks and examples of comparable campaigns are suggested.

Approval and handover

A simplified approval workflow and handover of the brief to creative teams or partner agencies.

Tangible results

-50%

Brief writing time

Complete template

Mandatory fields filled in before handover

References attached

Creative benchmarks provided with the brief

Up and running in 2 to 3 weeks

From specification to deployment, with visible results from the first few weeks.

Rapid scoping (1 week)

Working prototype at the halfway point

Deployment and training included

Frequently asked questions: Creative brief generation

Yes, set-up follows your sector and practices, based on professional creative brief standards and your internal templates.

Yes, sections, level of detail and mandatory fields are configurable, with separate templates by campaign type: digital, print, events.

Yes, results from previous campaigns feed recommendations on messages, formats and creative approaches.

Yes, briefs can be exported to your project management tools (Asana, Monday, Trello) and collaborative workspaces.

More workflows: Marketing

-55% writing time

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A summary in 3 minutes

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3x more content produced

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