Marketing content generation
Keeping a regular publishing rhythm means producing in volume while maintaining a consistent brand voice and search standards. With the same headcount, frequency is what gives way first, followed by organic visibility.
The automated workflow
A structured process for fast, reliable results.
Brief and guidelines import
Brand guidelines, the editorial calendar and target SEO keywords are loaded to frame production.
Content generation
Articles, posts and web copy are produced in your brand tone and optimised for organic search.
Review and adjustment
Assisted review with suggestions on style, readability and semantic depth.
Publishing and tracking
Content is published to the target channels (CMS, social networks) and SEO and engagement performance is tracked.
Tangible results
Up and running in 3 to 4 weeks
From specification to deployment, with visible results from the first few weeks.
Frequently asked questions: Marketing content generation
More workflows: Marketing
Email campaign personalisation
Sending the same email to the whole database has reached its limit: spam filters now push generic campaigns aside, and recipients unsubscribe. Segmenting finely and then writing a message for each segment is a workload marketing teams struggle to absorb by hand.
Voice of the customer analysis
Online reviews, NPS responses, social comments and field feedback form a wealth of material that human reading only covers by sampling. Emerging trends then surface months late, once they are already weighing on sales.
Social media monitoring and content creation
A lively social presence takes two efforts at once: following the topics on the rise and producing in each platform's own formats. Community managers constantly trade one off against the other, and responsiveness to the news pays the price.
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