Automated competitive intelligence
Monitoring competitors systematically, offers, hires, partnerships, patents, public statements, requires regular work by qualified people. Done by hand, monitoring becomes intermittent: it resumes at budget time or after a competitor's announcement, and so always after the fact.
The automated workflow
A structured process for fast, reliable results.
Setting competitors and signals
The scope is defined: competitors tracked and types of signal to capture (offers, hires, patents, partnerships, public statements).
Automated multi-source collection
Continuous monitoring of corporate websites, social networks, patent databases, job ads, trade press and official registers.
Signal analysis and qualification
Categorisation, relevance scoring and context, with significant strategic moves identified.
Alerts and intelligence reports
Immediate notification of critical signals and periodic summaries for strategy teams and management.
Tangible results
Up and running in 4 to 6 weeks
From specification to deployment, with visible results from the first few weeks.
Frequently asked questions: Automated competitive intelligence
More workflows: Market & Competitive Intelligence
Industry monitoring and trends
Spotting a trend before it becomes obvious means going through a growing volume of sources: trade press, analyst notes, academic papers, institutional announcements. Read by sampling, this material yields its lessons once the market has already moved.
Media monitoring and press review
Tracking press coverage of the company, its leaders and its strategic topics takes a fixed amount of time every morning. Conventional press review tools miss pick-ups and indirect quotes, and give a reading of tone too coarse to manage a reputation.
Technology and patent watch
Tracking patent filings, scientific publications and innovations relevant to the business requires sharp expertise. R&D teams spend their time on their projects first. Signals from the USPTO, EPO, INPI and WIPO, journals and conferences pile up faster than internal reading capacity.
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