Media monitoring and press review

A press review ready every morning

Tracking press coverage of the company, its leaders and its strategic topics takes a fixed amount of time every morning. Conventional press review tools miss pick-ups and indirect quotes, and give a reading of tone too coarse to manage a reputation.

The automated workflow

A structured process for fast, reliable results.

Setting the media scope

The entities tracked (company, leaders, brands, topics) and the target media sources (press, TV, radio, web, social networks) are defined.

Coverage collection

Mentions are captured in the media covered, including indirect quotes and pick-ups.

Tone analysis and qualification

Tone is assessed (positive, neutral, negative), with key messages picked up and influential journalists identified.

Press review and reporting

Daily press reviews, coverage reports and media exposure dashboards.

Tangible results

Every morning

Press review ready before the management meeting

-75%

Press review production time

Instant alert

Sensitive mentions flagged on publication

Up and running in 3 to 5 weeks

From specification to deployment, with visible results from the first few weeks.

Rapid scoping (1 week)

Working prototype at the halfway point

Deployment and training included

Frequently asked questions: Media monitoring and press review

Print press (national, regional, trade), online media, podcasts, TV and radio transcripts, social networks (LinkedIn, X, Facebook, Instagram).

The analysis goes beyond keyword detection and takes context and nuance into account, with accuracy of around 85 to 90% on press content. Irony and understatement remain the hardest cases, and ambiguous articles are flagged for human reading.

Coverage spans the sources listed in your scope, widened as far as needed. Closed or paywalled media require dedicated access, added to the system according to your monitoring priorities.

Yes, coverage is measured before, during and after the campaign, with indicators of volume, tone, share of voice and estimated audience.

Yes, sensitive mentions (crisis situation, mention of a senior leader) trigger an immediate alert by email, SMS or notification.

More workflows: Market & Competitive Intelligence

-70% technology watch time

Technology and patent watch

Tracking patent filings, scientific publications and innovations relevant to the business requires sharp expertise. R&D teams spend their time on their projects first. Signals from the USPTO, EPO, INPI and WIPO, journals and conferences pile up faster than internal reading capacity.

4 to 6 weeks

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A summary in 3 minutes

Strategic report summaries

Sector reports, economic notes and institutional publications arrive faster than they can be read. The time spent extracting their substance is taken from the decision they are meant to inform.

3 to 4 weeks

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-90% curation time

Intelligence curation and distribution

Collecting, sorting and formatting monitoring content for the right people takes considerable time with every issue. The result swings between two pitfalls: mass distribution that nobody reads, or sends so infrequent that the information loses its value.

3 to 5 weeks

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See all workflows: Market & Competitive Intelligence