Industry monitoring and trends
Spotting a trend before it becomes obvious means going through a growing volume of sources: trade press, analyst notes, academic papers, institutional announcements. Read by sampling, this material yields its lessons once the market has already moved.
The automated workflow
A structured process for fast, reliable results.
Configuring sector sources
Relevant sources are selected: trade press, analyst reports, institutional publications, sector databases.
Continuous collection and indexing
Published content is aggregated, indexed semantically and de-duplicated.
Trend and weak signal detection
Recurrences are analysed and sources cross-referenced to identify emerging themes and market shifts.
Summaries and dashboards
Periodic trend reports and an interactive dashboard with the key signals.
Tangible results
Up and running in 4 to 6 weeks
From specification to deployment, with visible results from the first few weeks.
Frequently asked questions: Industry monitoring and trends
More workflows: Market & Competitive Intelligence
Media monitoring and press review
Tracking press coverage of the company, its leaders and its strategic topics takes a fixed amount of time every morning. Conventional press review tools miss pick-ups and indirect quotes, and give a reading of tone too coarse to manage a reputation.
Technology and patent watch
Tracking patent filings, scientific publications and innovations relevant to the business requires sharp expertise. R&D teams spend their time on their projects first. Signals from the USPTO, EPO, INPI and WIPO, journals and conferences pile up faster than internal reading capacity.
Strategic report summaries
Sector reports, economic notes and institutional publications arrive faster than they can be read. The time spent extracting their substance is taken from the decision they are meant to inform.
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