Automated after-sales follow-up

Every purchase triggers a follow-up

The weeks after a purchase decide the relationship, and that is precisely when follow-up slips for lack of time. Messages stay generic, reminders arrive at the wrong moment, and opportunities for loyalty or cross-selling are missed.

The automated workflow

A structured process for fast, reliable results.

Automatic trigger

After-sales events (delivery, activation, first use) are detected and the follow-up journey starts.

Personalised communications

Contextual messages are generated and sent: confirmation, usage tips, review request, complementary suggestions.

Analysing responses

Customer replies are processed: dissatisfaction, additional needs and upselling opportunities are detected.

Continuous optimisation

The performance of each message (opens, engagement, conversion) is analysed and the journey adjusted.

Tangible results

Every purchase

Triggers a suitable follow-up journey

At the right time

Messages tied to real journey events

Dissatisfaction flagged

Escalated before it becomes a complaint

Up and running in 3 to 4 weeks

From specification to deployment, with visible results from the first few weeks.

Rapid scoping (1 week)

Working prototype at the halfway point

Deployment and training included

Frequently asked questions: Automated after-sales follow-up

Yes, each journey adapts to the product bought, the customer's profile, history and behaviour, with messages generated individually.

Email, SMS, push notifications and messaging apps such as WhatsApp. The channel is chosen according to the customer's observed preferences and the nature of the message.

Dissatisfaction detected in a reply triggers an immediate escalation to the team concerned, with full context, so the issue is dealt with while it is still simple feedback.

Yes, suggestions for complementary products or services are based on the purchase made and the customer profile, and placed at the most relevant point in the journey.

More workflows: Customer Service

-50% response time

Customer support assistant

Repetitive questions about products, orders and services take up most of support teams' time. Response times lengthen, answer quality depends on the agent handling it, and customers compare with the responsiveness they find elsewhere.

4 to 6 weeks

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-40% handling time

Complaint categorisation and routing

Complaints arrive through several channels and are sorted by hand. The time spent qualifying and directing each one delays the response, approximate assignments add a transfer, and urgent cases move at the same pace as the rest of the flow.

3 to 5 weeks

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+14% cases resolved per hour

Personalised customer reply generation

Writing each reply individually takes up a major share of agents' time. Rigid templates produce impersonal messages, tone varies from one agent to another, and the customer context available in the CRM goes underused at the moment of writing.

3 to 4 weeks

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See all workflows: Customer Service