Website and digital journey redesign

Redesign delivered in 6 weeks

An acquired company's online presence often dates from the previous generation: a site designed eight years ago, a journey that loses visitors before they get in touch, content left untouched since it went live. A well-run redesign usually takes thirteen to nineteen weeks and a median budget of €12,000 for an SME, a timescale hard to fit into a holding period where every quarter counts. AI-assisted tools shorten design and build, provided the editorial content is still written by people.

The automated workflow

A structured process for fast, reliable results.

Audit of the site and journeys

Traffic, existing rankings and drop-off points in the journey are analysed, to preserve current search visibility and target the fixes that pay.

Accelerated design

Mock-ups and journeys produced in days with AI-assisted tools, shown on the company's real content rather than generic examples.

Build and content

Development, content migration, structured data and technical performance, with copy written and reviewed by people to protect visibility.

Launch and measurement

A controlled switch-over with a redirect plan, then tracking of conversion rate and organic traffic against the starting point.

Tangible results

6 weeks

From scoping to launch, instead of 13 to 19

+35 to 80%

Conversion rate after redesign

6 to 14 months

Observed payback period

Up and running in 6 to 8 weeks

From specification to deployment, with visible results from the first few weeks.

Rapid scoping (1 week)

Working prototype at the halfway point

Deployment and training included

Frequently asked questions: Website and digital journey redesign

For an event page, yes. For an acquisition asset held for three to five years, caution is called for: purely synthetic content is detectable, and Semrush measured in April 2026 that human-written content is cited eight times more often in answers generated by search engines. AI speeds up design and build, while editorial content is still written and reviewed by people.

Migrating the URL plan and setting up redirects are an integral part of the project, with rankings compared before and after the switch. It is where a badly run redesign costs the most.

A well-run redesign commonly brings 35 to 80% more conversions and 20 to 50% more organic traffic within twelve months. Technical performance contributes directly: a tenth of a second saved on mobile loading is worth around 8% in conversion.

The company receives a simple editing tool, training and documentation. Routine updates are done in-house, which frees the portfolio company from depending on a supplier for every change.

More workflows: Value Creation

Built once, deployed across the portfolio

Shared AI platform across the portfolio

When each portfolio company builds its own automations, a fund holding twelve companies pays for twelve parallel engineering efforts, twelve security reviews and twelve ways to get it wrong. The same quoting, customer service or invoice processing logic is reinvented from one company to the next. That repetition inflates the portfolio's recurring technology costs and delays proof of value, just when LPs expect repeatable progress.

8 to 12 weeks

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First measured gain before day 100

AI diagnostic and 100-day plan for a portfolio company

After the acquisition, the window of attention closes quickly. The first board meeting takes place between day 45 and day 75, and management habits set soon after. The AI intentions written into the investment memo often remain principles, for lack of an on-the-ground diagnostic and levers quantified in euros. In its “2026 Private Equity AI Radar” (May 2026), FTI Consulting finds that only 7% of funds have taken AI to enterprise scale in their portfolio companies.

100 days

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A business tool delivered in 6 weeks

Custom business tools built with AI

Many portfolio companies run their business on a shared spreadsheet, email and software bought ten years ago. Scheduling jobs, producing quotes, tracking deals: every step involves re-keying and relies on the memory of one or two people. Building a suitable tool used to cost €150,000 and four to six months, a budget out of reach for a fifty-person company. AI-assisted development agents bring the project down to a few weeks and a fraction of the cost, finally putting a generational leap in technology within reach.

4 to 8 weeks

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See all workflows: Value Creation